About Belles and Beauxs

Founded by multi-platinum recording artist Cupid, Belles & Beauxs is a fragrance line born from rhythm, style, and Southern soul.

A native of Lafayette, Louisiana, Cupid skyrocketed to fame with his chart-topping hit “Cupid Shuffle”, which has since gone triple platinum and continues to be a global line dance anthem. In 2008, he made history by breaking the Guinness World Record for the largest line dance—over 17,000 people moved in unison to his beat in Atlanta.

With music featured in hit films like Step Up 2, P.S. I Love You, and Jumping the Broom, Cupid’s influence has reached far beyond the stage. Now, he’s brought that same star power to the world of fragrance.

Belles & Beauxs is Cupid’s latest passion project—an elegant fragrance line for men and women that blends boldness, sophistication, and irresistible charm. With over 3,000 bottles sold in just two years—without major distribution or promotions—Belles & Beauxs proves what fans already know: when Cupid creates, it resonates.

Whether it’s a hit song or a signature scent, Cupid knows how to leave a lasting impression. Belles & Beauxs is no exception.